Frequently Asked Questions

1.  Where and How Do I Begin?
 To reach a target market a project must be defined in the beginning and transition into a process with specific goals and objectives.  So it's important that you have a clear idea of the purpose of your presentation when you come to Pre-Script.  Equally important is that we understand your objectives when you leave.
 What is the purpose of the show?
 Who is the audience?
 What do they already know?
 What's the scope of your message?
 What effect do you wish to have on the audience?
 Where and how will the presentation be used?
 Any suggestions regarding approach?
 Who will be the technical advisors during scripting; during production?

2. What is a
Pre-Script Meeting?

The work begins. Prescript is the time to find out WHAT it is you want to say:

A. WHAT's the message?
B. For WHAT audience?
C. For WHAT effect?

Not until we clearly have your WHAT, can we begin with an effective HOW.

3. What is the

The TREATMENT is a short written narrative of what the finished production will look like - based on what we heard during the Pre-Script Meeting.

You may approve the TREATMENT as-is, or we can work together to adjust the concept to be more powerful.

4. What is a
Rough Script (Draft)?

This is the first draft of the fully fleshed-out script. The writer will read it aloud at the ROUGH SCRIPT Meeting, to which you and your subject-matter-expert are invited. By reading ROUGH SCRIPT aloud, we hope you will be able to visualize and feel the total show. This is the time to make all necessary adjustments.

5. What is the
Final Script?

With everyone's comments on the ROUGH taken into consideration, we develop the FINAL SCRIPT. And once it's approved, the FINAL is the script the crew will shoot from. So it's important that everything is right.

The writing is now complete. The next step is moving into the actual production process.

6. What is the Pre-Production Meeting?

Your help is also needed during production, beginning with the PRE-PRODUCTION PLANNING. Many shows call for people, places and props only you can provide:

* People - Key company personnel.
* Places - We'll need your help finding our way to your locations, and we'll need your help getting in.
* Props - If the video involves your product, we'll need your help in gaining access to it.

7. What is the

We will shoot your video "film style." That is, all scenes are recorded piece by piece with one camera - not necessarily in the order of the script.

While on-location shooting can be a morale booster, it can also be disruptive to an operation. Your interface between crew and site can minimize the inconvenience. Also, your Subject Matter Expert is needed at this time to watch for technical accuracy and authenticity.

8. What is the Edit?

This is when all the elements are put together to form a unified production. It can occur in two stages:

The "OFF-LINE" Edit. This is the first assembly of the key elements of your show - without special effects - for your approval. Adjustments can be made at this time.

The "ON-LINE" Edit. This is the final assembly of your production, accomplished in a sophisticated editorial facility at an hourly rate.

9. What is the

Your program is now complete! You can view the final product at the editorial facility (or as a web clip in a staging area via a private Internet site we can set up for you) as we complete the "on-line" editing. Back at your "shop," you might wish to "celebrate" the project completion with all those who helped make the show a success - It's a nice way to say "thanks." Of course, the acid test for your show is how well it works with the intended audience. If we've stuck to our objectives, we'll have a true success.

10. Who's Who?

The Manager of Video and Communications

Your main contact when you first think of doing an A/V (Audio/Visual) presentation. This person can help you decide whether A/V is a viable solution to your communication needs, which medium is best, when it could be scheduled, and how much it would cost.

The Writer

The information taker, organizer, conceptualizer, creator, and polisher of the script. This person is heavily involved with you during the writing half of the project.

The Production Crew

These are the doers behind the scenes: artists, engineers, set designers, makeup, lighting, camera, and audio.
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