| |
| |
Frequently Asked Questions
|
|
 |
1. Where
and How Do I
Begin?
To reach a target market a project must be defined in the beginning and transition into a process with specific goals and objectives.
So it's important that you have a clear idea of the purpose of your
presentation when you come to Pre-Script. Equally important is
that we understand your objectives when you leave.
 What is the
purpose of the show?
Who is the
audience?
What do they
already know?
What's the scope
of your message?
What effect do
you wish to have on the audience?
Where and how
will the presentation be used?
Any suggestions
regarding approach?
Who will be the
technical advisors during scripting; during production?
|
|
2. What is a
Pre-Script Meeting?
The work begins. Prescript is the time to find out WHAT it is you want to say:
A. WHAT's the message?
B. For WHAT audience?
C. For WHAT effect?
Not until we clearly have your WHAT, can we begin with an effective HOW.
3. What is the
Treatment?
The TREATMENT is a short written narrative of what the finished production will look like -
based on what we heard during the Pre-Script Meeting.
You may approve the TREATMENT as-is, or we can work together to adjust
the concept to be more powerful.
|
 |
4. What
is a
Rough Script (Draft)?
This is the first draft of the fully fleshed-out script. The writer will read it aloud at
the ROUGH SCRIPT Meeting, to which you and your subject-matter-expert are invited. By reading
ROUGH SCRIPT aloud, we hope you will be able to visualize and feel the total show. This is the
time to make all necessary adjustments.
5. What is the
Final Script?
With everyone's comments on the ROUGH taken into consideration, we develop the FINAL SCRIPT. And
once it's approved, the FINAL is the script the crew will shoot from. So it's important that everything
is right.
The writing is now complete. The next step is moving into the actual production process.
|
 |
6. What is
the Pre-Production Meeting?
Your help is also needed during production, beginning with the PRE-PRODUCTION PLANNING. Many shows call
for people, places and props only you can provide:
* People - Key company personnel.
* Places - We'll need your help finding our way to your locations, and we'll need your help getting in.
* Props - If the video involves your product, we'll need your help in gaining access to it.
7. What is the
Shoot?
We will shoot your video "film style." That is, all scenes are recorded piece by piece with one camera -
not necessarily in the order of the script.
While on-location shooting can be a morale booster, it can also be disruptive to an operation. Your
interface between crew and site can minimize the inconvenience. Also, your Subject Matter Expert is
needed at this time to watch for technical accuracy and authenticity.
|
 |
8. What is the
Edit?
This is when all the elements are put together to form a unified production. It can occur in two stages:
The "OFF-LINE" Edit. This is the first assembly of the key elements of your show - without special effects - for
your approval. Adjustments can be made at this time.
The "ON-LINE" Edit. This is the final assembly of your production, accomplished in a sophisticated editorial
facility at an hourly rate.
9. What is the
Premiere?
Your program is now complete! You can view the final product at the editorial facility (or as a web clip
in a staging area via a private Internet site we can set up for you) as we complete the "on-line" editing. Back
at your "shop," you might wish to "celebrate" the project completion with all those who helped make the show a
success - It's a nice way to say "thanks." Of course, the acid test for your show is how well it works with the
intended audience. If we've stuck to our objectives, we'll have a true success.
|
 |
10. Who's Who?
The Manager of Video and Communications
Your main contact when you first think of doing an A/V (Audio/Visual) presentation. This person can help you decide whether
A/V is a viable solution to your communication needs, which medium is best, when it could be scheduled, and how much it
would cost.
The Writer
The information taker, organizer, conceptualizer, creator, and polisher of the script. This person is heavily involved
with you during the writing half of the project.
The Production Crew
These are the doers behind the scenes: artists, engineers, set designers, makeup, lighting, camera, and audio. |
| |
|
|
